To fully carry forward the spirit of MCC"s "Fighting for 100 Days to Guarantee the Victory of the Year" marketing conference, solidly promote the special action to upgrade marketing quality, fully arouse the vitality of market development, and attain the annual marketing objectives with full efforts. On September 14th, the Group Company held a kick-off meeting of "Striving for 100 Days to Guarantee 100 Billion" Meritorious Service Competition in market development. The conference earnestly conveyed the spirit of MCC"s marketing work conference, and a letter of responsibility for the objectives of the Meritorious Service Competition was signed. Fan Jintian, Secretary of the Party Committee and Chairman of the Group Company, delivered a mobilization speech, and Xu Li, Deputy Secretary of the Party Committee and General Manager, presided over the conference. Members of the Group Company"s leadership team in Shanghai, non-team senior executives, heads of all functional departments, heads of all units in Shanghai and various leaders in charge attended the conference on the spot, and relevant personnel of companies outside Shanghai attended the conference via video.
At the conference, Fan Jintian conveyed the spirit of the speech delivered by Chairman Chen Jianguang of MCC at the marketing conference of "Fighting for 100 Days to Guarantee the Victory of the Year"; Xu Li conveyed the spirit of the speech delivered by Vice President Zhu Guangxia of MCC; Feng Zhifeng, Deputy General Manager of the Group Company, announced the Notice on Launching the "Striving for 100 Days to Guarantee 100 Billion" Meritorious Service Competition in Market Development. Ji Zhunan, Director of Marketing Department, reported the completion of marketing tasks from January to August 2022.
Fan Jintian highlighted that it is essential to unswervingly accomplish the marketing objectives and tasks of the year without any reservation, press the "fast-forward button" and run in an "accelerated" manner with the courage of "who but myself can do it", in a bid to win the battle of the marketing conference and embrace the victory of the 20th National Congress of the CPC with the actual results of marketing.
Fan Jintian demanded that for this Meritorious Service Competition, we should well set the objectives, organize and develop the competition carefully and meticulously, make a quantitative assessment, work out actual results for verification and make sure that the 100-day competition will be effectively fruitful; besides, we should intensify publicity and report on the high-quality achievements scored in the competition, and create a harmonious atmosphere for the whole group to work hard and fast. In consideration of this meritorious service competition in market development, Fan Jintian came up with three guiding requirements:
Primarily, raise awareness, judge the situation, seize opportunities, shoulder responsibilities, and strive for 100 days to guarantee the realization of the objective of 100 billion. It is both a challenge and an opportunity for the enterprise to carry out the national strategic plan of steady growth, COVID-19 prevention, and security promotion. Completing the market order of 100 billion is not merely the endogenous driving force for the Group Company to become the fundamental strength of MCC, but the internal demand for the development of the Group Company. We should bring into full play to the efforts of the whole group, mobilize all resources possible, work together from top to bottom, and make each system take its own responsibilities. On the premise of securing the responsibilities of leaders at all levels and well managing the work of each system, we should fully assist the market development and guarantee the sustainable and steady development of the enterprise with high-quality orders.
Moreover, seize the key elements to gain an upper hand in the market. I. Take advantage of the development chance of government projects, seize all business opportunities driven by government investment, closely follow the national policy-supported industries, and keep abreast of the dynamics in new energy, emerging industries, medical care, new rural construction and other fields. II. Attach importance to important customers, continuously exert the "5+1" market layout, consolidate the fundamental strength, seize the key links, and achieve the rolling development. III. Lay emphasis on public bidding projects, investment and financial construction projects and capital platform projects. We should judge large-scale and "home-front" projects, do well in value-added services in the early phase, work hard persistently, and make substantial progress in the projects. IV. Bring into full play the advantages of overseas projects of the Group Company within MCC, so that overseas projects can become new growth points for market development. It is necessary to focus on high-quality projects, high-quality customers and high-quality regions, steadily upgrade the scale of overseas markets, and break through 10 billion as early as possible.
Furthermore, take key measures to enable market development. I. Carry out the measures for project performance to guarantee that the performance of projects under construction is the precondition of market development, and the capability of project performance and market share develop in the same direction. II. Guarantee safety and corporate reputation, reinforce quality construction, and do well in risk prevention and control. III. Well arrange personnel and resources, bring in superior resources, lay a solid foundation internally, and put in place measures to offer empowerment and support for the sake of market development.
Xu Li highlighted that it is required to strictly carry out all types of work objectives with this Meritorious Service Competition as an opportunity, properly assign the projects listed and persons in charge, and bring forward four concrete requirements:
I. Enhance confidence to guarantee the completion of the market objective of 100 billion. According to the data of previous years" winning bids, there is still time for the remaining three and a half months. Thus, we have to catch up, fight for orders in the market, and make a hundredfold effort to guarantee the completion of the objective of 100 billion.
II. Place emphasis on key projects and key units. The units that have been well completed at present should take the initiative to shoulder more pressure, raise the marketing objective and strive to make more contributions; those units lagging behind at present should enhance their sense of urgency and responsibility, and make up their minds to turn around the declining trend. In terms of large projects of more than 1 billion, the members of the leadership team of the Group Company should offer point-to-point support and guidance to guarantee that all key projects are linked with the persons in charge at each level.
III. All business units should take public bidding as the work focus. The public bidding project is the marketing focus of our secondary units. Contractualization is the key measure to achieve the objective of 100 billion. We should grasp the three core points of marketing, collection and profit, earnestly push forward the mechanism of contractualization, fully arouse the enthusiasm of marketing staff to start a business, and form a competition atmosphere of "chasing each other and striving for the first place".
IV. Mobilize all the people and make the best use of the 100-day time. Particularly from the project department to the companies at all levels, we should integrate the resources of all parties around the theme of the Meritorious Service Competition of marketing and the annual objective of each unit, and do well in overall planning. The top leaders of all secondary units should work hard at the forefront of marketing, devote more efforts towards marketing as the leader, keep abreast of the dynamics on projects, and be a good leading pacesetter.
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